Driving innovation and progress through R&D collaboration.
The increasing level of segmentation in the vegetables market makes it impossible for one company to be competitive in all segments. Smart collaborations help us focus our joint research and development budgets on developing high-performing varieties with greater nutritional value and broader resistance to disease and abiotic stress.
R&D collaboration on genetics can work at different levels in the breeding process: exchanges can range from basic breeding material to finished varieties. The challenge is to create win-win collaborations in which genetics are combined or shared to push the boundaries in particular crop segments. Mutual beneficial deals can expand the current commercial footprint of successful varieties and even lead to exploring opportunities for new varieties.
Please talk to us and start the discussion to explore win-win opportunities.
successful collaboration option is cross-licensing of commercial varieties.
This allows each party to promote their varieties in specific territories of
the world that are not covered by their own sales force, thereby expanding the
market reach of successful varieties. Another win-win opportunity is
created by cross-licensing at the pre-commercial level to ensure for both
parties a rich pipeline of competitive varieties.
The performance of these new co-hybrids are tested by the collaborating
companies and commercial varieties are jointly selected for market
The commercializing company pays a royalty on the net sales of a commercialized co-hybrid.